This was an emergency email designed in a few hours on a Sunday afternoon after an image of a cat was accidentally sent to all subscribers.
"...a pretty epic apology..."
-MarketingLand.com: My Top 5 Favorite Apology Emails
"They whipped up clever creative and copy that showed they weren’t taking themselves too seriously." "...Fab stayed true to their playful brand even when under the gun of getting a timely correction out to their audience."
-MyEmma.com: How to recover from an email you didn't mean to send
"...brilliant..."