Creative + Art Direction, and Styling: Kathryn Clark
Photography: Alyssa Kirsten
Manicures: Monica Hues
Creative Direction: Kathryn Clark + Rawaan Alkhatib
Photography: Stephanie Gonot
Prop + Set Stylist: Marie-Yan Morvan
Art Direction: Isabelle Rancier
This was an emergency email designed in a few hours on a Sunday afternoon after an image of a cat was accidentally sent to all subscribers.
"...a pretty epic apology..."
-MarketingLand.com: My Top 5 Favorite Apology Emails
"They whipped up clever creative and copy that showed they weren’t taking themselves too seriously." "...Fab stayed true to their playful brand even when under the gun of getting a timely correction out to their audience."
-MyEmma.com: How to recover from an email you didn't mean to send
"...brilliant..."
Art Direction: Kathryn Clark
Photography: Sebastian Arguello
Art Direction: Kathryn Clark
Photography: Dan McCoy
Props: Alex Brannian
Art Direction: Kathryn Clark
Photography: Candy Kennedy
Art Direction: Kathryn Clark
Photography: Dan McCoy
Props: Alex Brannian
Series of emails and social posts for the July 4th weekend sale.